|Properties from Thing|
|Text||A short description of the item.|
|URL||URL of an image of the item.|
|Text||The name of the item.|
|URL||URL of the item.|
|Properties from Place|
|PostalAddress||Physical address of the item.|
|AggregateRating||The overall rating, based on a collection of reviews or ratings, of the item.|
|Place||The basic containment relation between places.|
|Event||Upcoming or past events associated with this place or organization.|
|Text||The fax number.|
|GeoCoordinates||The geo coordinates of the place.|
|Text||A count of a specific user interactions with this item—for example, |
|URL||A URL to a map of the place.|
|PhotographorImageObject||Photographs of this place.|
|Review||Review of the item.|
|Text||The telephone number.|
|Properties from Organization|
|ContactPoint||A contact point for a person or organization.|
|Person||People working for this organization.|
|Person||A person who founded this organization.|
|Date||The date that this organization was founded.|
|PlaceorPostalAddress||The location of the event or organization.|
|PersonorOrganization||A member of this organization.|
|Properties from LocalBusiness|
|Organization||The larger organization that this local business is a branch of, if any.|
|Text||The currency accepted (in ISO 4217 currency format).|
|Duration||The opening hours for a business. Opening hours can be specified as a weekly time range, starting with days, then times per day. Multiple days can be listed with commas ',' separating each day. Day or time ranges are specified using a hyphen '-'.
- Days are specified using the following two-letter combinations:
- Times are specified using 24:00 time. For example, 3pm is specified as
- Here is an example:
- If a business is open 7 days a week, then it can be specified as
|Text||Cash, credit card, etc.|
|Text||The price range of the business, for example |
Saturday, September 3, 2011
Friday, September 2, 2011
Today we are proud to come out of the mystery and shadows to talk a little about some of the products we are working on to help local thrive.
We think its should be insanely easy for bloggers to map their content, and share that content by location without expensive development. It should have the look and feel of the site its on, and be easy for their readers to connect with the places they are writing about in the real world. Here is what we are offering as part of mapping capabilities:
- Stylized Info Windows - Custom CSS styles drive the look and feel of popups, or just use one of our included themes.
- Stylized Markers - Map markers can be as original as your site, and have a number of options such as mouseover or layover text all driven from the widget options.
- Map Effects - Auto pan, map and zoom level based on the content you have published. All your places always show on the map, no need to pan or zoom on load.
- Web Location Mashups - Driving directions, add to personal maps, tweet about article with location.
- Stylized Map Colors - Your CSS drives the colors of the map, or use one of our included themes.
- Category Filtered Maps - Once you start identifying categories for content or templates will filter posts based on that category and put them on the map.
Tuesday, August 2, 2011
One of the reasons I came to the Yay Area was because I was a member of a pre-internet community based in San Francisco call "The Well" (Whole Earth eLelectronic Link) in which I had met a vibrant community of aware people who cared a bunch about how technology could be used to shape our lives positively. Upon arriving one of the first things I did was go to an "office party" for the WELL hosted by Howard Rheingold, who was a founder. The theme of the party was "Stone Soup".
Some travellers come to a village, carrying nothing more than an empty cooking pot. Upon their arrival, the villagers are unwilling to share any of their food stores with the hungry travellers. The travelers fill the pot with water, drop a large stone in it, and place it over a fire in the village square. One of the villagers becomes curious and asks what they are doing. The travellers answer that they are making "stone soup", which tastes wonderful, although it still needs a little bit of garnish to improve the flavor, which they are missing. The villager does not mind parting with just a little bit of carrot to help them out, so it gets added to the soup. Another villager walks by, inquiring about the pot, and the travellers again mention their stone soup which has not reached its full potential yet. The villager hands them a little bit of seasoning to help them out. More and more villagers walk by, each adding another ingredient. Finally, a delicious and nourishing pot of soup is enjoyed by all. - from WikipediaThis story touched me very early on about the opportunity that co-operation and collaboration can provide, it can be a transformative force for communities of people who are willing to find new ways to solve problems.
Now there is evidence that cooperation is part of human evolution, and even though there are motivations based on competition that are innate and natural, there are also just as natural and important drives related to co-operation that were formed as part of human evolution.
Innate human propensities for cooperation with strangers, shaped during the Pleistocene in response to rapidly changing environments, could have provided highly adaptive social instincts that more recently coevolved with cultural institutions; although the biological capacity for primate sociality evolved genetically, the authors propose that channeling of tribal instincts via symbol systems has involved a cultural transmission and selection that continues the evolution of cooperative human capacities at a cultural rather than genetic level — and pace. - from Genetic and Cultural Evolution of Cooperation, Peter Hammerstein, MIT PressHoward Rheingold has been socializing this concept for years. It is mostly an idea about the future of emergence in human society, and although our society has competitive drivers it also has cooperation as a new driver in our societal evolution. The basic idea is that while Darwin's Theory of Natural Selection in the animal kingdom has the tendency to infer that competition is a primary driver for behaviors, it may have actually been responsible for helping us evolve into using cooperation to give us a evolutionary advantage over other animals. Competition is not always the best way for humans to survive, in fact it may be going the way of the DoDo.
Local, to really work, will need to rely on the concept of cooperation because local is about communities of people, not individual companies (which is why you will hear of hyper-local being dead in the VC set). We will need to band together to solve our own "collective action problem", this problem is the building of an infrastructure for sustainability of our local culture, and we will thrive by thinking together and working together.
Thursday, July 21, 2011
Not sure what Citibank thinks Locovore means... but I'm pretty sure it doesn't involve banking at a gi-normous multinational bank or eating cupcakes....
from Culture Spy
Citgo: “Local. Loyal. Like it should be.” The crop of new billboards from the petroleum company owned by Hugo Chavez’s Venezuelan government makes sense only if the rather undemocratic president lives around the corner from you. Which he doesn’t.
Friday, June 24, 2011
One of my favorite local blogs is Our Oakland, written by @DIYGene, is exactly the kind of local publisher we want to help have a voice. I love how Gene honestly explores the city. Each place he goes he talks about it like its a fresh discovery. As he explores the signage of miss Pearl's Jam house, or explains the flavors and sights of our local wineries, he makes them feel like I am explorer on a journey through places I have never been.
Sometimes Gene is just talking about what he saw at a place or a picture that he took, sometimes he shares his honest opinion about the subject itself:
I have to admit being somewhat conflicted about zoos. On one hand, a good zoo can teach people a lot about animals and preserving the habitats necessary to support those animals. And most kids love zoos, at least for a certain age range. On the other hand, even a good zoo has the animals captive, and at best they live in an approximation of their natural habitats. In any event, Oakland has a pretty nice zoo.
The honesty of that voice resonates, and its clear that the interest is based on the purity of that interest for its own sake. That's the thing people want from local, honest voices they can trust. When reading how fun the Random Party was at Linden Street Brewery it makes me thirsty and I am suddenly interested in drinking Adam's beer right now.
Genuineness is the best form of sales. My father sold people their first homes, and he told me that sales wasn't about lying about stuff so people will buy it, its about telling the truth and helping people find stuff they actually like. All being shill does is make people mistrust your authority and decrease you value as a referrer. When I see that you have genuine interest in something that creates value in you as a referrer for that which you have interest. You are singing the gospel of local, and advertising it as something that has worth.
To be perfectly clear this is all about local advertising. Our Oakland, is a form of local advertising, it just a more honest kind that feels better to your heart and brain. Its yummier local advertising because it comes from a place of integrity. Local advertising is transforming, every merchant has 1100 dollars that they were using on traditional forms of local advertising like yellow pages and newspaper. Where are they going to find the best value as this eventually transform to digital? Is it Yelp with the 456 strong wall of opinions? Is that expertise you can trust? Is it Groupon, where the Merchant bears the brunt of "the offer" and may not get any loyal customers at all? The place where they should advertise is where they can tell their story, people can fall in love with what they do, and become long term "patrons".
I think it's honest voices like Genes that people crave as grass roots advertising. People crave these voices because when its a local enthusiast, it resonates with their own love for a place. Local voices matter not just because they allow for a common thread and identity, they are also a product people trust and want.
Saturday, June 18, 2011
Do you use any of the tools that Foursquare provides, like the merchants’ dashboard?
You know what, I tried to last year and I didn’t get the greatest response from it. I have been trying to change our special for a while because we’re opening another restaurant and I want to incorporate the two for check-ins, but I haven’t been able to successfully. So, I don’t know if I’m just not doing it right, but we don’t use it.
Thursday, June 16, 2011
- Will do ANY job. Doing over planning.
- Won't give up.
- Doesn't need to be managed.
- Intelligence, Drive, Integrity
- Spring3/Java Web Applications
- WordPress & PHP
- Photoshop and Design
- Social Media, SEO, Twitter and Blogging
- Business Development